Building Standard Operating Procedures (SOPs) for Each Marketing Quadrant in Junk Removal
Author
Andrew Thompson
Building Standard Operating Procedures (SOPs) for Each Marketing Quadrant in Junk Removal
One of the biggest reasons junk removal businesses struggle with marketing is lack of consistency. Many business owners jump from one marketing strategy to the next without mastering each stage. The key to scaling effectively is to build Standard Operating Procedures (SOPs) for each quadrant before moving on.
SOPs create repeatable processes so you (or your employees) execute marketing consistently without guesswork. If you don’t establish solid systems, you’ll always be stuck in an inconsistent marketing cycle.
This blog will outline SOPs for each quadrant of the Home Services Marketing Quadrant so that you can master one phase before advancing to the next.
Quadrant 1: <$5k/month – The Hustle Phase
At this stage, your main focus is grassroots marketing, cheap outbound tactics, and quick lead generation. The goal is to maximize low-cost, high-ROI marketing before moving on to paid ads or long-term branding.
Key SOPs for Quadrant 1:
✅ Yard Sign SOP:
Put out 300 yard signs per week in high-traffic areas and remove old ones.
Assign an employee (or yourself) to check and replace signs every Monday and Thursday.
Track locations using Google Maps pins.
✅ Door Hanger SOP:
After every completed job, distribute 10 door hangers to neighbors.
Target neighborhoods where jobs are frequent.
Use a tracking sheet to document how many were placed per day.
✅ Facebook Group Posting SOP:
Post in 5-10 local Facebook groups per day.
Use a structured post format (before/after pictures, price range, call-to-action).
Rotate groups to avoid spamming.
✅ Cold Outreach SOP:
Send 50 cold texts per day to property managers, realtors, and landlords.
Follow up 3 days later with another text.
Use a simple script: "Hey [Name], we offer fast junk removal in [City]. Need anything hauled away?"
✅ Google My Business (GMB) SOP:
Upload 3-5 pictures per week of completed jobs.
Post a weekly update (special offer, customer testimonial, or FAQ).
Respond to all customer reviews within 24 hours.
Once these SOPs are running like clockwork, you can move on to the next quadrant.
Quadrant 2: $5-10k/month – Community & Outbound Expansion
Now that you have grassroots marketing locked in, it’s time to expand into community engagement, networking, and structured outbound efforts. Your marketing should become more targeted and relationship-driven.
Key SOPs for Quadrant 2:
✅ Networking Events SOP:
Attend at least 2 local networking events per month (Chamber of Commerce, Realtor meetups, BNI groups).
Bring 50 business cards and hand out at least 20.
Follow up with all contacts within 48 hours via text or email.
✅ Referral Program SOP:
Offer a $25-$50 referral bonus to customers who send new jobs your way.
Train employees to mention referrals at the end of each job.
Create a tracking system to monitor referred jobs.
✅ Goodie Bag SOP:
Prepare 50 branded goodie bags per month with business cards, magnets, and a thank-you note.
Drop them off at realtor offices, property management companies, and storage units.
Follow up 1 week later to introduce your services.
✅ Cold Calling SOP:
Call 10 property managers or contractors per day.
Use a script: "Hi, we work with property managers in [City] to clear out junk fast. Need a go-to hauling partner?"
Log calls and schedule follow-ups in a CRM.
✅ Basic Retargeting Ads SOP:
Set up Facebook retargeting ads at $5/day for website visitors.
Use before/after images with a strong call-to-action.
Track ad performance weekly.
Once you’re networking consistently and seeing referrals flow in, you’re ready for Quadrant 3.
Quadrant 3: $10-20k/month – Paid Ads & Brand Building
By now, your organic and outbound strategies should be bringing in steady leads. Now, you’ll scale up with paid ads, content marketing, and a stronger brand presence.
Key SOPs for Quadrant 3:
✅ Facebook & Google Ads SOP:
Run Facebook Ads at $20/day targeting local homeowners.
Run Google Ads at $50/day targeting junk removal keywords.
Monitor and optimize ad performance every Monday.
✅ Social Media SOP:
Post 3 times per week (before/after photos, customer testimonials, team highlights).
Reply to all comments within 24 hours.
Post 1 video per week showing a job in progress.
✅ Truck Branding SOP:
Get full or partial truck wraps with your logo, phone number, and website.
Ensure trucks are washed weekly to maintain a professional look.
✅ Google My Business Advanced SOP:
Optimize for local SEO by adding service-area keywords in descriptions.
Upload 5+ new photos per week.
Respond to every Google review with a personalized response.
✅ SEO Blog SOP:
Publish 2 blogs per month targeting local junk removal search terms.
Write 1,500+ word articles (e.g., “How to Prepare for Junk Removal” or “Dumpster Rental vs. Junk Removal”).
Internally link blogs to service pages.
Once these paid and branding efforts are working without constant tweaking, you’re ready for the final quadrant.
Quadrant 4: $20k+/month – SEO, Branding, and Scaling
At this stage, you should be fully systemizing operations while building a dominant brand presence. You’re moving from lead generation mode to business expansion mode.
Key SOPs for Quadrant 4:
✅ SEO SOP:
Publish 4 long-form blogs per month.
Get 5+ backlinks per month from local directories.
Track rankings weekly.
✅ Community Sponsorship SOP:
Sponsor at least 2 local events per year.
Display banners and hand out promo materials.
Engage on social media before and after events.
✅ Radio & Print Ads SOP:
Run radio ads on local stations 3 times per day.
Place print ads in community newspapers once per quarter.
✅ Review Generation SOP:
Get 30+ Google reviews per month by training employees to ask at every job.
Offer a discount or bonus for leaving a review.
✅ Scale Ad Budget SOP:
Increase Google Ads to $150/day and Facebook Ads to $50/day.
Split-test different ads and landing pages.
Monitor cost per lead weekly.
At this stage, your marketing should be fully systemized, allowing you to focus on hiring, expansion, and scaling into new locations.
Final Thoughts: SOPs = Marketing Consistency
By documenting and following SOPs, you create a system that allows your junk removal business to scale without chaos. Without them, you’ll always be stuck “reinventing the wheel” instead of executing proven marketing strategies.
What do you think of this system? Are there SOPs you use that I should add? Let me know!
Building Standard Operating Procedures (SOPs) for Each Marketing Quadrant in Junk Removal
One of the biggest reasons junk removal businesses struggle with marketing is lack of consistency. Many business owners jump from one marketing strategy to the next without mastering each stage. The key to scaling effectively is to build Standard Operating Procedures (SOPs) for each quadrant before moving on.
SOPs create repeatable processes so you (or your employees) execute marketing consistently without guesswork. If you don’t establish solid systems, you’ll always be stuck in an inconsistent marketing cycle.
This blog will outline SOPs for each quadrant of the Home Services Marketing Quadrant so that you can master one phase before advancing to the next.
Quadrant 1: <$5k/month – The Hustle Phase
At this stage, your main focus is grassroots marketing, cheap outbound tactics, and quick lead generation. The goal is to maximize low-cost, high-ROI marketing before moving on to paid ads or long-term branding.
Key SOPs for Quadrant 1:
✅ Yard Sign SOP:
Put out 300 yard signs per week in high-traffic areas and remove old ones.
Assign an employee (or yourself) to check and replace signs every Monday and Thursday.
Track locations using Google Maps pins.
✅ Door Hanger SOP:
After every completed job, distribute 10 door hangers to neighbors.
Target neighborhoods where jobs are frequent.
Use a tracking sheet to document how many were placed per day.
✅ Facebook Group Posting SOP:
Post in 5-10 local Facebook groups per day.
Use a structured post format (before/after pictures, price range, call-to-action).
Rotate groups to avoid spamming.
✅ Cold Outreach SOP:
Send 50 cold texts per day to property managers, realtors, and landlords.
Follow up 3 days later with another text.
Use a simple script: "Hey [Name], we offer fast junk removal in [City]. Need anything hauled away?"
✅ Google My Business (GMB) SOP:
Upload 3-5 pictures per week of completed jobs.
Post a weekly update (special offer, customer testimonial, or FAQ).
Respond to all customer reviews within 24 hours.
Once these SOPs are running like clockwork, you can move on to the next quadrant.
Quadrant 2: $5-10k/month – Community & Outbound Expansion
Now that you have grassroots marketing locked in, it’s time to expand into community engagement, networking, and structured outbound efforts. Your marketing should become more targeted and relationship-driven.
Key SOPs for Quadrant 2:
✅ Networking Events SOP:
Attend at least 2 local networking events per month (Chamber of Commerce, Realtor meetups, BNI groups).
Bring 50 business cards and hand out at least 20.
Follow up with all contacts within 48 hours via text or email.
✅ Referral Program SOP:
Offer a $25-$50 referral bonus to customers who send new jobs your way.
Train employees to mention referrals at the end of each job.
Create a tracking system to monitor referred jobs.
✅ Goodie Bag SOP:
Prepare 50 branded goodie bags per month with business cards, magnets, and a thank-you note.
Drop them off at realtor offices, property management companies, and storage units.
Follow up 1 week later to introduce your services.
✅ Cold Calling SOP:
Call 10 property managers or contractors per day.
Use a script: "Hi, we work with property managers in [City] to clear out junk fast. Need a go-to hauling partner?"
Log calls and schedule follow-ups in a CRM.
✅ Basic Retargeting Ads SOP:
Set up Facebook retargeting ads at $5/day for website visitors.
Use before/after images with a strong call-to-action.
Track ad performance weekly.
Once you’re networking consistently and seeing referrals flow in, you’re ready for Quadrant 3.
Quadrant 3: $10-20k/month – Paid Ads & Brand Building
By now, your organic and outbound strategies should be bringing in steady leads. Now, you’ll scale up with paid ads, content marketing, and a stronger brand presence.
Key SOPs for Quadrant 3:
✅ Facebook & Google Ads SOP:
Run Facebook Ads at $20/day targeting local homeowners.
Run Google Ads at $50/day targeting junk removal keywords.
Monitor and optimize ad performance every Monday.
✅ Social Media SOP:
Post 3 times per week (before/after photos, customer testimonials, team highlights).
Reply to all comments within 24 hours.
Post 1 video per week showing a job in progress.
✅ Truck Branding SOP:
Get full or partial truck wraps with your logo, phone number, and website.
Ensure trucks are washed weekly to maintain a professional look.
✅ Google My Business Advanced SOP:
Optimize for local SEO by adding service-area keywords in descriptions.
Upload 5+ new photos per week.
Respond to every Google review with a personalized response.
✅ SEO Blog SOP:
Publish 2 blogs per month targeting local junk removal search terms.
Write 1,500+ word articles (e.g., “How to Prepare for Junk Removal” or “Dumpster Rental vs. Junk Removal”).
Internally link blogs to service pages.
Once these paid and branding efforts are working without constant tweaking, you’re ready for the final quadrant.
Quadrant 4: $20k+/month – SEO, Branding, and Scaling
At this stage, you should be fully systemizing operations while building a dominant brand presence. You’re moving from lead generation mode to business expansion mode.
Key SOPs for Quadrant 4:
✅ SEO SOP:
Publish 4 long-form blogs per month.
Get 5+ backlinks per month from local directories.
Track rankings weekly.
✅ Community Sponsorship SOP:
Sponsor at least 2 local events per year.
Display banners and hand out promo materials.
Engage on social media before and after events.
✅ Radio & Print Ads SOP:
Run radio ads on local stations 3 times per day.
Place print ads in community newspapers once per quarter.
✅ Review Generation SOP:
Get 30+ Google reviews per month by training employees to ask at every job.
Offer a discount or bonus for leaving a review.
✅ Scale Ad Budget SOP:
Increase Google Ads to $150/day and Facebook Ads to $50/day.
Split-test different ads and landing pages.
Monitor cost per lead weekly.
At this stage, your marketing should be fully systemized, allowing you to focus on hiring, expansion, and scaling into new locations.
Final Thoughts: SOPs = Marketing Consistency
By documenting and following SOPs, you create a system that allows your junk removal business to scale without chaos. Without them, you’ll always be stuck “reinventing the wheel” instead of executing proven marketing strategies.
What do you think of this system? Are there SOPs you use that I should add? Let me know!
