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Autopilot vs Roofr
Roofr is the cheapest way into roofing software, built around measurement reports and clean proposals, with a genuinely free starter plan. Autopilot plans start at $49 a month, and the $149 Full Throttle plan includes the full phone system, AI receptionist, QuickBooks, GPS, and marketing tools.
The Roofr alternative built for crews who need more than proposals
The numbers that decide it, side by side.
| Comparison point |  |  Roofr |
|---|---|---|
| Starting price | $49/mo flat | Free plan; paid plans $109-349/mo |
| Team members included | 1, 5, or 10 by plan | None, unlimited users |
| Free trial | 2 weeks, no card required | Free Starter plan, no card required |
| Onboarding fee | $0 | Not published |
| Contract | Month to month, cancel anytime | Month to month or annual |
| AI receptionist | Full Throttle, $149/mo | Not offered |
| Full business phone system | Full Throttle, $149/mo | Not built in |
| Support | Human support chat, no ticket queue | Not published |
Last updated July 2026. Roofr details are based on publicly available information; verify with Roofr.
Who is Roofr?
Roofr is a venture-backed roofing platform out of Y Combinator, most recently funded by a January 2025 Series B led by TCV with ABC Supply participating. It grew up as a roof measurement service and turned into a sales-focused CRM: order an aerial measurement report, build a branded proposal from it, e-sign, invoice, and take payment. Its measurement-to-proposal flow is the best-known on-ramp in roofing.
Pricing was overhauled in March 2026. The Starter plan is free forever with pay-per-report measurements at $19 each, Measure+ runs $109 to $169 a month for discounted reports, Essentials is $249 a month, and Scale is $349 a month with QuickBooks integration and team controls. Every plan includes unlimited users with no per-seat charges, and add-ons include an Instant Estimator at $125 a month and SMS texting at $49 a month on lower plans.
Integrations run through Zapier-level connections rather than an open API ecosystem, and there is no phone system or AI answering. For a sales-first roofing shop that mostly needs measurements and proposals, Roofr's free plan is honestly hard to beat.
Who is Autopilot?
Autopilot is an all-in-one CRM built for home service businesses: junk removal, cleaning, landscaping, moving, and the rest of the trades that keep neighborhoods running. Plans start at $49 a month for scheduling, estimates, invoicing, payments, and online booking. Crew at $99 adds two-way texting and limited calling. Full Throttle at $149 adds the full phone system, AI receptionist, QuickBooks, GPS, and marketing tools. Plans include 1, 5, or 10 team members respectively.
It was built by a founder who ran his own junk removal company and got tired of paying for three tools that didn't talk to each other. Over 400 businesses run on it today, and it holds a 4.8 rating on the App Store and 4.9 on Google Play.
Autopilot plans start at $49 a month, and the $149 Full Throttle plan includes the full phone system, AI receptionist, QuickBooks, GPS, and marketing tools.
Feature by feature
Not just checkmarks. Where a feature costs extra or sits on a higher plan, the table says so.
Phone & AI
| Comparison point | | Roofr |
|---|---|---|
| AI receptionist that answers and books calls | Full Throttle ($149/mo) | |
| Built-in business phone (VoIP) | Full Throttle ($149/mo) | |
| Call recording & transcripts | Full Throttle ($149/mo) | |
| AI call summaries | Full Throttle ($149/mo) | |
| Two-way business texting | Crew and Full Throttle | Essentials plan & up, or $49/mo add-on |
Scheduling & Jobs
| Comparison point | | Roofr |
|---|---|---|
| Drag-and-drop scheduling & dispatch | Calendar & job boards | |
| Online booking | Instant Estimator add-on ($125/mo) | |
| Estimates & quotes | ||
| Client & lead management | ||
| iOS & Android crew app | 4.8 App Store / 4.9 Google Play |
Payments & Money
| Comparison point | | Roofr |
|---|---|---|
| Invoicing & payments | Essentials plan & up | |
| Tap to Pay on iPhone | Not advertised | |
| QuickBooks sync | Full Throttle ($149/mo) | Scale plan only |
| Price book | Material calculations in proposals | |
| Customer tipping | Not advertised |
Marketing & Growth
| Comparison point | | Roofr |
|---|---|---|
| Review funnel | Full Throttle ($149/mo) | Not advertised |
| SMS blast campaigns | Full Throttle ($149/mo) | Not advertised |
| Email blast campaigns | Full Throttle ($149/mo) | Not advertised |
| Automated marketing sequences | Full Throttle ($149/mo) | Automated actions, capped by plan |
| Google Ads tracking | Full Throttle ($149/mo) | Not advertised |
Where Roofr goes deeper
| Comparison point | | Roofr |
|---|---|---|
| Aerial roof measurement reports | ||
| Free forever plan | Free 2-week trial | |
| Roof proposal documents with e-sign | Estimates with e-sign |
An honest comparison cuts both ways. If these are must-haves for your business today, Roofr earns the look.
What you actually pay
Autopilot
- Starter$49/mo
- Crew$99/mo
- Full Throttle$149/mo
Clear plans for 1, 5, or 10 team members. No onboarding fee or annual contract. Free 2-week trial.
Roofr
- StarterFree
Measurement reports $19 each
- Measure+$109-169/mo
Discounted reports at $13 each
- Essentials$249/mo
Unlimited proposals, invoices, payments, texting
- Scale$349/mo
Adds QuickBooks, crew management, dashboards
Roofr repriced in March 2026; the old $99 Pro and $169 Premium plans are retired. Measurement reports are billed per report on every plan, and the Instant Estimator and SMS texting are paid add-ons on lower tiers.
Last updated July 2026. Roofr details are based on publicly available information; verify with Roofr.
The bottom line
Two different tools for two different businesses. Here is the honest split.
Choose Roofr if…
- You mainly need roof measurements and sharp proposals, and free is the right price to start
- You are a sales-first roofing shop and reps live in proposals, not dispatch boards
- You want unlimited users without per-seat math
- You want an instant online roof estimator on your website and will pay the add-on
Choose Autopilot if…
- You need the phone answered: Autopilot's AI receptionist books calls you would have missed
- You want the full phone system, AI receptionist, QuickBooks, GPS, and marketing on the published $149 Full Throttle plan
- You want reviews, SMS blasts, and email campaigns built in
- You run more than roofing sales: scheduling crews, chasing invoices, repeat-customer marketing
Switching from Roofr takes an afternoon
Four steps, and our team does the heavy one for you.
- 1
Export your customers
Pull your client list out of Roofr as a CSV. Every FSM platform supports this, and it takes about five minutes.
- 2
We import everything for you
Send us the file and our team loads your customers, jobs, and price book into Autopilot as part of free onboarding. No spreadsheet wrestling on your end.
- 3
Point your phone number at Autopilot
On Full Throttle, keep your existing business number. We port it or forward it, so calls start landing in Autopilot with recording, transcripts, and the AI receptionist behind them.
- 4
Run both for a week, then cut over
Your Roofr account keeps working during your free trial. Most crews book their first Autopilot job on day one and cancel the old subscription within the month.
Roofr exports your customer and job data as CSVs, and our onboarding team imports everything for you free.
- 400+
- businesses run on Autopilot
- 4.9
- Google Play rating
- 4.8
- App Store rating
- $49
- per month starting price
Autopilot vs Roofr: your questions
The things owners actually ask before they switch.
Try the Roofr alternative built for your crew
Start a free 2-week trial and book your first job today. No credit card, no onboarding fee, no contract.
More comparisons
Roofr is a trademark of Roofr. Autopilot is not affiliated with, sponsored by, or endorsed by Roofr. Competitor pricing and feature information is based on publicly available sources as of July 2026 and may have changed; features missing from a plan may be available on higher plans or for an additional fee. Confirm details with the vendor before buying.