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Autopilot vs Mura
Mura is an AI back office for commercial field service: it automates POs, invoice creation, and collections on top of the FSM you already run, and it is now part of ServiceTrade. Autopilot plans start at $49 a month, and the $149 Full Throttle plan includes the full phone system, AI receptionist, QuickBooks, GPS, and marketing tools.
The Mura alternative built for residential home service crews
The numbers that decide it, side by side.
| Comparison point |  |  Mura |
|---|---|---|
| Starting price | $49/mo flat | Quote-based, not published |
| Team members included | 1, 5, or 10 by plan | Not published |
| Free trial | 2 weeks, no card required | Free AI assessment; no trial advertised |
| Onboarding fee | $0 | Not published |
| Contract | Month to month, cancel anytime | Not published |
| AI receptionist | Full Throttle, $149/mo | Not offered, back office only |
| Full business phone system | Full Throttle, $149/mo | Not offered |
| Support | Human support chat, no ticket queue | Not published |
Last updated July 2026. Mura details are based on publicly available information; verify with Mura.
Who is Mura?
Mura is an AI startup founded in 2024 by Ryan Smith, Claire DeRoberts, and James Mackey, the team behind the B2B marketplace LeafLink. It emerged from stealth in May 2025 with $6 million in seed funding co-led by Level One Fund and Lerer Hippeau. The product automates the order-to-cash grind of commercial field service, think commercial HVAC, electrical, and plumbing: purchase order handling, invoice creation, and collections, plugged into the systems a contractor already uses so billing teams stop retyping data and companies get paid faster.
Mura calls its approach dark software: it works behind the scenes inside your existing FSM and accounting stack rather than giving your team another app to live in. Its website now states that Mura is part of ServiceTrade, the commercial service platform, which points to where the product is headed. Pricing is not published; the front door is a booked call and a free AI assessment.
Mura is aimed at commercial contractors whose pain is paperwork between the finished job and the paid invoice. It is not a CRM, does not answer phones or schedule work, and has nothing to do with residential lead flow. A residential crew comparing the two is really comparing two different problems.
Who is Autopilot?
Autopilot is an all-in-one CRM built for home service businesses: junk removal, cleaning, landscaping, moving, and the rest of the trades that keep neighborhoods running. Plans start at $49 a month for scheduling, estimates, invoicing, payments, and online booking. Crew at $99 adds two-way texting and limited calling. Full Throttle at $149 adds the full phone system, AI receptionist, QuickBooks, GPS, and marketing tools. Plans include 1, 5, or 10 team members respectively.
It was built by a founder who ran his own junk removal company and got tired of paying for three tools that didn't talk to each other. Over 400 businesses run on it today, and it holds a 4.8 rating on the App Store and 4.9 on Google Play.
Autopilot plans start at $49 a month, and the $149 Full Throttle plan includes the full phone system, AI receptionist, QuickBooks, GPS, and marketing tools.
Feature by feature
Not just checkmarks. Where a feature costs extra or sits on a higher plan, the table says so.
Phone & AI
| Comparison point | | Mura |
|---|---|---|
| AI receptionist that answers and books calls | Full Throttle ($149/mo) | |
| Built-in business phone (VoIP) | Full Throttle ($149/mo) | |
| Call recording & transcripts | Full Throttle ($149/mo) | |
| AI call summaries | Full Throttle ($149/mo) | |
| Two-way business texting | Crew and Full Throttle |
Scheduling & Jobs
| Comparison point | | Mura |
|---|---|---|
| Drag-and-drop scheduling & dispatch | No, automates around your FSM's dispatch | |
| Online booking | ||
| Estimates & quotes | ||
| Client & lead management | No, your FSM stays the system of record | |
| iOS & Android crew app | 4.8 App Store / 4.9 Google Play | Not published |
Payments & Money
| Comparison point | | Mura |
|---|---|---|
| Invoicing & payments | AI creates invoices inside your existing systems | |
| Tap to Pay on iPhone | ||
| QuickBooks sync | Full Throttle ($149/mo) | Plugs into your existing billing stack |
| Price book | ||
| Customer tipping |
Marketing & Growth
| Comparison point | | Mura |
|---|---|---|
| Review funnel | Full Throttle ($149/mo) | |
| SMS blast campaigns | Full Throttle ($149/mo) | |
| Email blast campaigns | Full Throttle ($149/mo) | |
| Automated marketing sequences | Full Throttle ($149/mo) | |
| Google Ads tracking | Full Throttle ($149/mo) |
Where Mura goes deeper
| Comparison point | | Mura |
|---|---|---|
| PO automation for commercial contracts | ||
| AI collections chasing overdue invoices | ||
| Front office: calls answered, jobs booked |
An honest comparison cuts both ways. If these are must-haves for your business today, Mura earns the look.
What you actually pay
Autopilot
- Starter$49/mo
- Crew$99/mo
- Full Throttle$149/mo
Clear plans for 1, 5, or 10 team members. No onboarding fee or annual contract. Free 2-week trial.
Mura
- Mura platformQuote-based
Booked call and free AI assessment first
Mura does not publish pricing, and its site now states it is part of ServiceTrade, so packaging may change. Its cost sits on top of the FSM and accounting systems it automates.
Last updated July 2026. Mura details are based on publicly available information; verify with Mura.
The bottom line
Two different tools for two different businesses. Here is the honest split.
Choose Mura if…
- You are a commercial contractor drowning in POs, invoice paperwork, and slow-paying GCs
- Your billing team retypes data between your FSM and accounting and you want that gone
- You already run a commercial platform like ServiceTrade and want AI behind the scenes
- Days-to-payment is the number you need to move
Choose Autopilot if…
- You run a residential home service crew, not commercial contracts
- Your bottleneck is the front office: missed calls, unbooked jobs, slow follow-up
- You want one system with scheduling, estimates, invoicing, payments, and marketing
- You want a published flat price, $49 to $149 a month, with a free 2-week trial
Switching from Mura takes an afternoon
Four steps, and our team does the heavy one for you.
- 1
Export your customers
Pull your client list out of Mura as a CSV. Every FSM platform supports this, and it takes about five minutes.
- 2
We import everything for you
Send us the file and our team loads your customers, jobs, and price book into Autopilot as part of free onboarding. No spreadsheet wrestling on your end.
- 3
Point your phone number at Autopilot
On Full Throttle, keep your existing business number. We port it or forward it, so calls start landing in Autopilot with recording, transcripts, and the AI receptionist behind them.
- 4
Run both for a week, then cut over
Your Mura account keeps working during your free trial. Most crews book their first Autopilot job on day one and cancel the old subscription within the month.
- 400+
- businesses run on Autopilot
- 4.9
- Google Play rating
- 4.8
- App Store rating
- $49
- per month starting price
Autopilot vs Mura: your questions
The things owners actually ask before they switch.
Try the Mura alternative built for your crew
Start a free 2-week trial and book your first job today. No credit card, no onboarding fee, no contract.
More comparisons
Mura is a trademark of Mura. Autopilot is not affiliated with, sponsored by, or endorsed by Mura. Competitor pricing and feature information is based on publicly available sources as of July 2026 and may have changed; features missing from a plan may be available on higher plans or for an additional fee. Confirm details with the vendor before buying.